MY NAME IS JOEL,
I turn operationally complex platforms into something people want to use.
Ten years designing B2B platforms where the workflows are messy, the user types are many, and the margin for confusion is zero. I've shipped products used by farmers, daycare owners, truck drivers, and finance teams.
TECH STACK:
Work Experience
Learn More9+ years helping companies across multiple stages.
"While Joel can output screens, mocks, and flows with the best of them — Joel's true value lies in his endless hunger to understand customers, problems, and why. This affinity for deeply researching (and understanding) users then translates into all his design work. Which in turn yields world class UX and UI.
Joel would be an invaluable asset to any team."
Miles Rand
Head of Product @ Fleetio
My Top 3 Daily AI Tools
Figma + Make (Ideation)
0%
Claude + Claude Code (Design)
0%
Cursor (Hand-off + Testing)
0%
LIQUID DESIGN SYSTEM
0
Design tokens
0
Components
0
React teams
CASE STUDY
User satisfactory score
0%
Sales engineer time saved
0%
Power user productivity increase
0%
Turning Operational Chaos into Clear Workflows
MILK MOOVEMENT
B2B
AGRITECH
CASE STUDY
Designing Procare's First EdTech Product Line
PROCARE
B2B
EDTECH
CASE STUDY
From Paper to Playground: Daily Activity Logging for Teachers
PROCARE
B2B2C
CHILDCARETECH
AI FEATURE
Moove - Schedule Autopilot
Designing the interface that lets dairy cooperatives trust a machine learning engine with their most expensive weekly decision — where to send hundreds of loads of raw milk
Read Case Study★★★★★
Joel poses an incredible affinity for understanding problems. While Joel can output screens, mocks, and flows with the best of them - Joel's true value lies in his endless hunger to understand customers, problems, and why. This affinity for deeply researching (and understanding) users then translates into all his design work. Which in turn yields world class UX and UI. Joel would be an invaluable asset to any team. One of the skills Joel possesses that sets him apart from other design leaders I have worked with is his ability to seamlessly transition between Micro and Macro Context. Enabling him to work both at the IC and executive level flawlessly.
★★★★★
Joel is an exceptional product designer and was an absolute force at Milk Moovement. He was incredibly helpful when it came time to prototype thoughtful, credible solutions for marquee prospective customers, often on tight timelines and with real commercial stakes. Beyond pure design, Joel brought a strong go-to-market mindset. He was invaluable in creating sales enablement materials and collateral that actually reflected the product accurately while telling a compelling story for customers. Joel combines strong design taste with pragmatism and speed; a rare mix. Any team building and selling a serious product would be lucky to have him.
